Curriculum Vitae

PERSONAL DETAILS

Dr Zalena Binti Mohd


ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Doctor of Philosopy, Universiti Putra Malaysia, Malaysia
  • Master Degree inBusiness Administration, International Islamic University, Malaysia
  • Bachelor Degree in Business Studies, ITM, Malaysia
AREAS OF EXPERTISE
(Area)
  • Franchising & Retail
RESEARCH INTEREST
(Research Area)
  • Marketing, Retail & Entrepreneurship
TEACHING
(Course Title),(Level of Study),(Institution),(Month/Year)
  • Sustaining A Venture, Bachelor Degree, Taylor's University (03/2023)
  • Digital Entrepreunership, Bachelor Degree, Taylor's University (03/2023)
PUBLICATIONS
(Title of publication in APA style)
Book Chapter
2020
  • COVID-19 PANDEMIC: Monitoring Technologies, Healthcare and Panic buying behaviour: An explorative conclusion,
Article in Journals
2023
  • Impact of Social Support, TAM Constructs and Consumers Purchase Intentions In Social Commerce Platforms: The Pathway to Post Covid-19
  • Rachmawati, D., Mohd, Z., Sudari, S. A. ., & Oktaviani, C. (2023). The Influence of Relationship Marketing, And Green Marketing Toward Business Sustainability On Msmes Kab. Bandung. Lead Journal of Economy and Administration, 1(3), 58–65. https://doi.org/10.56403/lejea.v1i3.70
  • Nurkhalida Makmor, Khalilah Abd Hafiz, Zalena Mohd, (2023), Integration of social media marketing in TAM Model in SME landscape
2022
  • TAROFDER, ARUN KUMAR and Haque, Ahasanul and Ramayah, Thurasamy and Shil, Nikhil Chandra and Uzir, Md Uzir Hossain, Knowledge Creation, Quality Communication or Team Performance? An Empirical Investigation of Instant Messenger Adoption in the Work Place. Available at SSRN: https://ssrn.com/abstract=4046054 or http://dx.doi.org/10.2139/ssrn.4046054 (SCOPUS-Indexed)
  • Endang Sulistiyani, Karnowahadi, Dody Setyadi, Hadiahti Utami, Zalena Mohd, Umi Hidayatur rohmah, (2022), Managerial Work Efficacy And Business Performance: The Role Of Altruis Innovative
2020
  • Zalena Binti Mohd, Zahira Binti Mohd Ishan. (2020). Factors Influencing the Success of Franchise Industry . International Journal of Advanced Science and Technology, 29(10s), 107 - 114. Retrieved from http://sersc.org/journals/index.php/IJAST/article/view/14393 (SCOPUS-Indexed)
  • Mohd, Zalena and Mohd Ishan, Zahira (2020) Does trust mediate the relationship between entrepreneurial capacity and commitment? the perspective of the franchise industry in Malaysia. International Journal of Innovation, Creativity and Change, 12 (5). 190 - 200. ISSN 2201-1315; ESSN: 2201-1323 (SCOPUS-Indexed)
2019
  • Zalena, M & Zahira, M.I (2019), Franchisee characteristics that influence franchise business success: An analysis of focus group findings. 8(5C), 1011 - 1015 (SCOPUS-Indexed)
2018
  • Mohd, Zalena and Mohd Ishan, Zahira (2018) Factors influencing the success of franchise industry. In: Perspectives in Entrepreneurship, Marketing and Tourism. Universiti Putra Malaysia Press, Malaysia, pp. 119-129. ISBN 9789673448920
Article in Proceeding
2017
  • Mohd, Zalena and Mohd , Zahira Ishan (2017) Reevaluating Successful Franchisees Characteristics. In: Social Sciences Postgraduate International Seminar (SSPIS) 2017. School of Social Sciences, USM, Pulau Pinang, Malaysia, pp. 549-559. ISBN 9789671544013
RESEARCH PROJECT
(Project title),(Role),(Duration),(Level)
  • DI-4: Impact of Pelan Jalinan Digital Negara (JENDELA) Implementation, Co-researcher, 2023 to 2024 (National)
CONTRIBUTION TO SOCIETY
(Contribution to Society),(Duration),(Level)
  • Trainer for RHB#JOMBIZ Module Identifying Business Objective, 31/05/2023 to 31/05/2023 (National)