Dr 'Aqilah Binti Yaacob

Dr Aqilah Yaacob was born in Kuala Lumpur, Malaysia in 1989. She obtained her Doctor of Philosophy (Business Studies) from Cardiff University, UK, in 2020 as well as double masters from Cardiff University, UK which include Master of Science in Social Science Research Methods in 2016 and Master of Science in Finance in 2014. She was awarded Bachelor of Business Administrative (Hons) (Finance) in 2012 and Diploma in Business Studies in 2010 from University Teknologi MARA, Malaysia.

She previously worked as a manager in a charitable organization as well as a coordinator at Islamic Banking and Finance Centre of UK. Prior to entering academia, she was an intern at ExxonMobil Malaysia, and worked several part time jobs (e.g., Receptionist at Johnson Controls; Swimming instructor assistant at Ombak Swimming Club; Technical Assistant at Canon Marketing; Accountant and Secretary at Simple Events; Officer at Prudential Services Asia. Her first teaching experience started when she was a PhD candidate in Cardiff University, UK in 2015. Since then, she has taught numerous subjects such as Buyer Behavior, Social Entrepreneurship and Ethics, Services Marketing, Export Practices and Management, Management in Entrepreneurship and Principles of Marketing. She is currently supervising both undergraduate and postgraduate students. Her research interests are related to Marketing area (e.g., Consumer Behavior, Charitable Behavior, Non-profit Marketing, Services Marketing), Entrepreneurship field (e.g., Social Entrepreneurship, Entrepreneurial Intentions), as well as Ethics and Sustainability issues (e.g., Responsible Consumption and Production, Climate Action, Environmental and Societal Issues).

She is currently a lecturer at School of Management and Marketing, Faculty of Business and Law, Taylor’s University. Her work has appeared in scholarly journals such as Journal of Business Research, SEARCH Journal of Media and Communication Research and Journal of Content, Community and Communication. She has presented her work at many international conferences across the world including British Academy of Management Conference, Royal Bank International Research Conference, BLM2-ICAM4 An International Joint E-Conference and Taylor’s 14th: Teaching and Learning e-Conference and won several Gold Awards and APJBA Awards of Excellence by Asia-Pacific Journal of Business Administration, Emerald.

Dr Aqilah Yaacob has also received Research Grant Award for the Provision of MCMC Digital Society Research for IT Skills Programs for Orphan and Vulnerable Children (OVC) in Malaysia by Ministry of Higher Education, Malaysia as well as Silver Award for the Innovation Competition and Exhibition (InCEx 21) by Ministry of Higher Education, Malaysia. She has received Excellent Teaching award by the Teaching Engagement Scale, Taylor’s University. She is the committee member of the advisory board of Assadaqat Community Finance, UK and the assistant school champion, committee for curriculum, design, assessment, and delivery, Taylor’s University. She is also the organizing committee for International Conference on Responsible Tourism and Hospitality, Malaysia and has been active in providing feedback as the competition judge for Taylor's SE.SAMA NAMA Pitch and CIMB Islamic Rider Entrepreneur Program, organized by Taylor’s Community in providing entrepreneurial support for the underprivileged groups.

Life Motto #1 Begin with end in mind; #2 Finish the race; #3 Win the mental game; #4 Abundant mindset; #5 Diamond in, diamond out; #6 Sustain excellence; #7 What is delayed is not denied; #8 Keep the faith; #9 There is enough room in this world for everyone to succeed.

Information on Doctoral Supervision

Area: Marketing; Entrepreneurship; Ethics and Sustainability

Expertise: Consumer Behavior, Charitable Behavior, Non-profit Marketing, Services Marketing, Social Entrepreneurship, Entrepreneurial Studies, Responsible Consumption and Production, Environmental and Societal Issues

Available to supervise (2022): No


Academic Qualification

  • Doctor of Philosophy (Business Studies), CARDIFF UNIVERSITY, United Kingdom
  • Master of Science in Social Science Research Methods, CARDIFF UNIVERSITY, United Kingdom
  • Master of Science in Finance, CARDIFF UNIVERSITY, United Kingdom
  • Bachelor of Business Administrative (Hons) (Finance), UNIVERSITI TEKNOLOGI MARA, Malaysia

Professional Qualification

No records found

Areas of Expertise

  • Economics, Business And Management, Marketing, Marketing
  • Economics, Business And Management, Entrepreneurship, Entrepreneurship
  • Economics, Business And Management, Management, Ethics and Sustainability (e.g., Responsible Consumption and Production, Climate Action, Environmental and Societal Issues)

Research Interest

No records found

Publications

2021
  • Bibliometric Analysis of Global Research Developments On The Role of Technology During Covid-19: Current Trends And Future Prospect. (SCOPUS-Indexed), Journal of Content, Community & Communication - Article in Journals
  • The Role of Online Consumer Review, Social Media Advertisement and Influencer Endorsement on Purchase Intention of Fashion Apparel During COVID-19 (SCOPUS-Indexed), Journal of Content, Community & Communication - Article in Journals
  • Mapping the Field: A Bibliometric Analysis of Employee Voice., International Journal of Entrepreneurship, and Management Practices - Article in Journals
  • A Bibliometric Analysis of 68 Years of Research on Charitable Giving, International Journal of Modern Trends in Social Sciences - Article in Journals
  • A bibliometric analysis on the influence of social media during the COVID-19 pandemic (SCOPUS-Indexed), SEARCH Journal of Media and Communication Research - Article in Journals
2019
  • Motivations to donate: Exploring the role of religiousness in charitable donations. Q1. (ISI-Indexed), Journal of Business Research - Article in Journals

Research

No records found

Awards and Stewardship

  • Gold Award, Conference, Taylor's University, Best Paper Award , 2021
  • APJBA Excellence Award, Conference, Taylor's University, Best Paper Award , 2021
  • Innovation Competition & Exhibition (InCEx 21), Competition, Ministry of Higher Education, Silver Award , 2021
  • Award for the Provision of MCMC Digital Society Research. Research Project: IT Skills Programs for Orphan and Vulnerable Children (OVC) in Malaysia., Education, Ministry of Higher Education, Research Grant , 2020
  • Distinction in MSc Social Science Research Methods, Education, Cardiff University, UK, Distinction , 2015
  • Volunteer of the Year Award, Services, Cardiff University, UK, Volunteer of the Year Award , 2013
  • Dean s list awards for BBA (hons) Finance, Education, Universiti Teknologi Mara (UITM), Dean s list awards , 2012
  • Vice Chancellor s Award (ANC) for Diploma in Business Studies , Education, Universiti Teknologi Mara (UITM), Vice Chancellor s Award , 2010

Paper Presented

  • Closing The Gap Through Multidisciplinary Experiential Learning among Law, Computing and Business Students in Fake News Detection in Times of COVID-19, TAYLOR S 14th: Teaching & Learning e-Conference 2021 (CONFERENCE), ORAL PRESENTER , 13/10/2021 to 15/10/2021
  • Teaching and Assessing the Future Social Entrepreneurs: A Connection with the Social Entrepreneurial Ecosystem through Experiential Learning., TAYLOR S 14th: Teaching & Learning e-Conference 2021 (CONFERENCE), ORAL PRESENTER , 13/10/2021 to 15/10/2021
  • Turnover Intention in Private Listed Companies: The Role of Organizational Culture and Job Satisfaction, BLM2-ICAM4 An International Joint e-Conference (CONFERENCE), ORAL PRESENTER , 11/09/2021 to 11/09/2021
  • Job Satisfaction in Retail Sector: The Role of Training & Development and Organizational Justice, BLM2-ICAM4 An International Joint e-Conference (CONFERENCE), ORAL PRESENTER , 11/09/2021 to 11/09/2021
  • Entrepreneurial Intention among Non-Business Students: The Role of Social Intelligence, Entrepreneurial Education, and Entrepreneurial Motivation, BLM2-ICAM4 An International Joint e-Conference (CONFERENCE), ORAL PRESENTER , 11/09/2021 to 11/09/2021
  • The Influence of Social Media Marketing Towards Online Purchase Intention of Fashion Apparel During Pandemic, BLM2-ICAM4 An International Joint e-Conference (CONFERENCE), ORAL PRESENTER , 11/09/2021 to 11/09/2021
  • Social Entrepreneurial Intentions. A Cross-Cultural Comparison between UK and Malaysia, BLM2-ICAM4 An International Joint e-Conference (CONFERENCE), ORAL PRESENTER , 11/09/2021 to 11/09/2021
  • Donation Behaviour of British Muslims, Poster Presentation (CONFERENCE), POSTER PRESENTER , 29/04/2015 to 29/04/2015
  • Charitable Donation Behaviour and Religious Self: The Case of British Muslims in the UK., Royal Bank International Research Conference (2016) (CONFERENCE), ORAL PRESENTER , 01/06/2016 to 01/06/2016
  • Charitable Giving and Corporate Reputation, British Academy of Management Conference (2016) (CONFERENCE), ORAL PRESENTER , 01/09/2016 to 01/09/2016