Areas of Expertise

• Social Sciences, Media And Communications, Advertising
• Social Sciences, Sociology, Sociology Of Child And Youth
• Social Sciences, Media And Communications, Journalism
• Humanities, Art And Culture, Cultural, Gender And Sexuality

Research Interest

• Artificial Intelligence and the media
• Advertising and Branding Practices
• Transformative Power of Cultural and Arts Spaces in Urban Development
• Representations of Youth in Pop Culture Media
• Culture, Gender and Identity in Japanese Animation

Publications

Research

• Media trust in Malaysia: Developing a media literacy framework to overcome cognitive dissonance of political polarisation of Malaysians across the political spectrum,  Co-researcher, 2023 to 2025, Taylor's University
• Media trust in Malaysia: Developing a media literacy framework to overcome cognitive dissonance of political polarisation of Malaysians across the political spectrum ,  Co-researcher, 2023 to 2025, Taylor's University

Awards and Stewardship

• Silver Award Award for the OER (Educator) entitled Power-up: Girls and Women! at the International E-Content Development Competition 2023, Competition, Universiti Teknologi Mara (UITM), Best Presentation , 2023
• Bronze Award for the OER (Educator) entitled Legal Empowerment through Online Legal Literacy to Vulnerable Community at The Virtual International e-Content Development Competition 2022 22nd- 30th AUGUST 2022, Competition, Universiti Teknologi Mara (UITM), Best Presentation , 2022

Paper Presented