Senior Lecturer II
- Diploma
School of Diploma and Professional Studies - 03-56290000 ext. 5275
- jenny.heng@taylors.edu.my
Ms. Jenny Heng Gek Koon
Ms. Jenny Heng has been lecturing in Taylor’s University since 2006, undertaking subjects related to media studies, journalism and advertising. She has interests in the research fields of journalism, new media, and advertising. She has been actively managing the administration aspects of the SEARCH Journal (SCOPUS indexed) since its inception in 2009 by the School of Communication. She heads the Secretariat in the main organising committee of the International SEARCH Conferences from 2009 to the current date. She remains actively involved as a member of the SEARCH Journal editorial team and the SEARCH Conference organising committee.
Academic Qualification
- Master In Publishing, University Of Malaya, Malaysia
- Bachelor Of Arts (Major In Media), University Of Malaya, Malaysia
Professional Qualification
- Microsoft in Education, Microsoft Education Centre, United States
- CERTIFIED CHATGPT PROMPT SPECIALIST (CCPS), iTRAIN, Malaysia
- MICROSOFT EDUCATION EXCHANGE E2: LEADER TRACK, Microsoft Corporation, United States
Areas of Expertise
- Social Sciences, Media And Communications, New media
- Social Sciences, Media And Communications, Journalism
Research Interest
No records found
Publications
2019
- Popular Imaginary and Cultural Constructions of the Nonya in Peranakan Chinese Culture of the Straits Settlements. (ISI-Indexed), Ethnicities - Article in Journals
- Media Reporting of Suicide: A Framing Analysis of the Coverage by The Star Newspaper in Malaysia (SCOPUS-Indexed), SEARCH JOURNAL OF MEDIA AND COMMUNICATION RESEARCH - Article in Journals
- The South China Sea Dispute and War/Peace Journalism: A Framing Analysis of a Malaysian Newspaper. (SCOPUS-Indexed), KOME An International Journal of Pure Communication Inquiry - Article in Journals
2016
- Giving your PSA message a strong VOICE, The Star Online - Digital Media
2015
- Crafting an appealing PSA, The Star Online - Digital Media
- Tricks of a great PSA, The Star - Print Media
2014
- Spin it from the start, The Star - NiE - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
2013
- The 6P s to an Awesome Story, The Star-NiE - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
2011
- 5 C s to creating a great magazine, The Star - NiE - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
2010
- How to produce a winning magazine?,, The Star- NiE - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
- Trend Pendapatan Iklan Bagi Majalah Melayu dan Inggeris, Jurnal Pengajian Media Malaysia - Article in Journals
2009
- Journalism Students Perception Towards the Arrests under the Internal Security Act (ISA) - Article in Proceeding
- Magazine making in a snap! It s easy, The Star-NiE - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
2006
- Perkembangan Industri Majalah dan Pendapatan Periklanan: Senario Global dan Malaysia - Book Chapter
Research
- MEDIA REPORTING OF SUICIDE: A COMPARATIVE FRAMING ANALYSIS OF MALAYSIAN NEWSPAPERS, Co-researcher, 2018 to 2019, Taylor's University
- Media reporting of suicide: A comparative framing analysis of Malaysian newspapers, Co-researcher, 2018 to 2019, Taylor's University
Awards and Stewardship
No records found
Paper Presented
- A Framing Analysis of News Coverage on Suicide by Utusan Malaysia and Kosmo!. , The 6th International SEARCH Conference 2019 (CONFERENCE), ORAL PRESENTER , 27/06/2019 to 28/06/2019
- Framing strategies of Bersih 5 on Bersih 2.0 Facebook, The 5th International SEARCH Conference, Kuala Lumpur, Taylor s University, Petaling Jaya. (CONFERENCE), ORAL PRESENTER , 18/05/2017 to 19/05/2017
- Consumers Attitudes And Mobile Advertising, The 5th International SEARCH Conference, Kuala Lumpur, Taylor s University, Petaling Jaya. (CONFERENCE), ORAL PRESENTER , 18/05/2017 to 19/05/2017
- Framing The Selangor Water Crisis 2014: Comparative Study Of Two Online Newspapers (An Exploratory Study), The 4th International SEARCH Conference, Kuala Lumpur, Taylor s University, Petaling Jaya. (CONFERENCE), ORAL PRESENTER , 28/05/2015 to 29/05/2015
- Framing sociopolitical discontent: Analysis (domestication) of Arab Spring references in Malaysiakini Editorials (columns & letters), The 3rd International SEARCH Conference, Kuala Lumpur, Taylor s University, Petaling Jaya. (CONFERENCE), ORAL PRESENTER , 30/05/2013 to 31/05/2013
- Private or public affair on Facebook: Students perspectives on privacy, online image and e-professionalism matters, The 2nd International SEARCH Conference, Kuala Lumpur, Taylor s University, Petaling Jaya. (CONFERENCE), ORAL PRESENTER , 26/05/2011 to 27/05/2011
- Journalism Students Perception Towards the Arrests under the Internal Security Act (ISA), The First International SEARCH Conference 2009 (CONFERENCE), ORAL PRESENTER , 29/05/2009