Dr Zalena Binti Mohd

Academic Qualification

  • Doctor of Philosopy, Universiti Putra Malaysia, Malaysia
  • Master Degree inBusiness Administration, International Islamic University, Malaysia
  • Bachelor Degree in Business Studies, ITM, Malaysia

Professional Qualification

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Areas of Expertise

  • Economics, Business And Management, Marketing, Franchising & Retail

Research Interest

  • Marketing, Retail & Entrepreneurship


  • Impact of Social Support, TAM Constructs and Consumers Purchase Intentions In Social Commerce Platforms: The Pathway to Post Covid-19, AIMC 2023 - Article in Journals
  • The Influence of Relationship Marketing, And Green Marketing Toward Business Sustainability On MSMEs Kab. Bandung, Lead Journal of Economy and Administration - Article in Journals
  • Integration of social media marketing in TAM Model in SME landscape, INCOMAR 2023 - Article in Journals
  • Knowledge Creation, Quality Communication or Team Performance? An Empirical Investigation of Instant Messenger Adoption in the Work Place (SCOPUS-Indexed), SSRN - Article in Journals
  • Managerial Work Efficacy And Business Performance: The Role Of Altruis Innovative, International Conference on Business, Accounting, and Sustainability Proceedings Bali 19th 20th October, 2022 - Article in Journals
  • Factors influencing the success of franchise industry (SCOPUS-Indexed), International Journal of Advanced Science and Technology - Article in Journals
  • Does Trust Mediate the Relationship between Entrepreneurial Capacity and Commitment? The perspective of the Franchise Industry in Malaysia (SCOPUS-Indexed), International Journal of Innovation, Creativity and Change - Article in Journals
  • COVID-19 PANDEMIC: Monitoring Technologies, Healthcare and Panic buying behaviour: An explorative conclusion - Book Chapter
  • Franchisee Characteristics That Influence Franchise Business Success: An Analysis Of Focus Group Findings (SCOPUS-Indexed), International Journal of Engineering and Advanced Technology (IJEAT) - Article in Journals
  • Factors influencing the success of franchise industry. In: Perspectives in Entrepreneurship, Marketing and Tourism., Book Section - Article in Journals
  • Reevaluating Successful Franchisees Characteristics - Article in Proceeding


  • DI-4: Impact of Pelan Jalinan Digital Negara (JENDELA) Implementation,  Co-researcher2023 to 2024, National

Awards and Stewardship

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Paper Presented

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